29 Unbreakable Laws of B2B Landing Pages (Ignore at Your Own Risk)

Landing pages are where pipeline is made—or lost. These are the hard-won laws every B2B marketer must follow to avoid leaks, friction, and wasted spend. Ignore them at your own risk.

🚨 The 29 Laws

• If your landing page has a nav bar, you're leaking leads.
• Every form field you add halves your conversion rate.
• Your headline must call out the pain or promise an outcome.
• Proof above the fold—logos, testimonials, or stats.
• One page, one offer, one CTA.
• No popups, no distractions, no exit doors.
• Mobile-first design isn't optional.
• Your CTA must be specific and actionable.
• Use real images, not stock photos.
• Social proof beats features every time.
• Remove all unnecessary copy—brevity wins.
• Use bullet points for scannability.
• Add a FAQ to handle objections.
• Test different offers, not just button colors.
• Use heatmaps and recordings to spot friction.
• Never send paid traffic to your homepage.
• Use urgency and scarcity honestly.
• Always show what happens next after the CTA.
• Personalize by segment, not just {FirstName}.
• Use vertical-specific examples and language.
• Never use a PDF as your landing page.
• Track real outcomes—leads, calls, pipeline.
• A/B test headlines and offers relentlessly.
• Use testimonials with names, faces, and results.
• Make your form visible above the fold.
• Remove all navigation and footer links.
• Use a single-column layout for focus.
• Always preview on desktop and mobile before launch.
• Use B2B Ads Assistant to shortcut landing page build and optimization.

Why Most B2B Landing Pages Leak Pipeline (And How to Build Ones That Convert)

Let's be real: most B2B landing pages are conversion graveyards. If you're still sending paid traffic to homepages, using generic CTAs, or hiding proof below the fold, you're not just leaking leads—you're losing deals.

The marketers who win? They build focused, high-converting landing pages, automate the manual work, and use frameworks that actually drive results.

B2B Ads Assistant is your shortcut. Instantly generate landing pages, creative, and offers that convert. Automate the busywork and finally build landing pages that win.

Stop leaking pipeline. Start building landing pages that actually convert.

Ready to turn landing pages into pipeline? Try B2B Ads Assistant free—no signup, no card needed.