B2B Strategy
Mental models, offer engineering, and the uncomfortable truths that shape B2B marketing strategy.
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B2B Strategy
7 min read
The 30 Most Common Ways B2B Marketers Waste Budget (And How to Stop)
The most common budget leaks in B2B marketing—and the strategist-grade fixes to stop them. Field-tested advice for marketers who want to win.
By James Green•10 Aug 2025
B2B Strategy
25 min read
The B2B Marketing AI Questions That Actually Work (2025)
Most people ask the wrong questions when evaluating AI tools for B2B marketing. Here are the strategic questions that separate winners from losers—and how to identify AI tools that actually understand B2B complexity.
By James Green•1 Aug 2025
B2B Strategy
8 min read
The 25 Unwritten Rules of B2B Marketing Nobody Warns You About
The field-tested, counterintuitive rules for B2B marketing success. Strategist-grade insights for marketers who want to win.
By James Green•13 Jul 2025
B2B Strategy
7 min read
The 30 Most Common Excuses in B2B Marketing (And Why They're Killing Your Growth)
The most common excuses that hold B2B marketers back—and the strategist-grade responses to crush them. Field-tested, actionable advice for growth.
By James Green•8 Jul 2025
B2B Strategy
10 min read
The Ultimate B2B Offer Engineering Playbook: From Boring to Irresistible
How to craft B2B offers that actually get clicks, leads, and pipeline. Frameworks, templates, and field-tested strategies for marketers who want results—not excuses.
By James Green•7 Jul 2025
B2B Strategy
9 min read
31 Deadly Sins of B2B Content Marketing (And How to Repent)
The most common, painful mistakes in B2B content marketing—and how to fix them. Field-tested, strategist-grade advice for marketers who want results.
By James Green•5 Jul 2025
B2B Strategy
7 min read
21 Things Only Failing B2B Marketers Say (And What Winners Do Instead)
The red-flag statements that signal failure in B2B marketing—and the winning alternatives. Field-tested, strategist-grade advice for marketers who want to win.
By James Green•23 Jun 2025
B2B Strategy
8 min read
You're Doing B2B Advertising Wrong If… (33 Brutal Truths Every B2B Marketer Needs to Hear)
33 painfully relatable, strategist-grade callouts for B2B marketers—plus the field-tested playbook to finally get it right.
By James Green•5 Jun 2025
B2B Strategy
4 min read
The B2B Marketer's Survival Guide: If Bear Grylls Ran LinkedIn Ads
Survive the wilds of B2B marketing with Bear Grylls-level tactics—and the only multi-tool you'll ever need: B2B Ads Assistant. Over-the-top, funny, and conversion-obsessed.
By James Green•13 May 2025
B2B Strategy
8 min read
The Ultimate B2B Mental Models Playbook: 13 Frameworks to Make Your Ads Impossible to Ignore
Unlock the secret weapons of elite B2B marketers. 13 mental models, copy-paste prompts, and real-world examples to make your ads impossible to ignore. Field-tested, conversion-obsessed, and ready to deploy. Now with advanced rationale, pro tips, and SEO/AIO upgrades.
By James Green•9 May 2025