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How to Set Up LinkedIn Ads: The Ultimate B2B Launch Playbook (2025)
The most advanced, field-tested guide to setting up LinkedIn Ads for B2B. Step-by-step, with teardown examples, pro tips, and troubleshooting for elite results.
By James Green•10 Jun 2025

How to Set Up LinkedIn Ads: The Ultimate B2B Launch Playbook (2025)

Stop launching without a plan. This is your strategist-grade, field-tested guide to setting up LinkedIn Ads for B2B, with frameworks, examples, and pro tips for elite results.


The B2B LinkedIn Ads Setup Framework

// TODO: Insert a visual diagram: Setup → Testing → Optimization

  1. Set Up Your Campaign

  2. Define Your Audience

  3. Create Your Ads

  4. Launch and Monitor


Teardown: Real B2B LinkedIn Ads Launch (Before/After)

// TODO: Insert a before/after table: Generic setup vs. field-tested setup, with results (CTR, CPL, pipeline)

  • Before:
    • Targeting: "Marketing" + "UK" (audience: 500,000+)
    • Offer: "Learn More"
    • Creative: Stock image, generic copy
    • Result: £350 CPL, 0.2% CTR, no pipeline
  • After:
    • Targeting: Account list (200 companies) + "Head of Marketing" + "Director+"
    • Offer: "Free 2025 ROI Calculator (Excel)"
    • Creative: Pain-first headline, real testimonial, bold CTA
    • Result: £110 CPL, 0.8% CTR, 3 pipeline deals in 30 days

Troubleshooting: If Your Campaign Flops

  • No Impressions: Check campaign status, budget, and audience size. Expand targeting or increase bid.
  • Low CTR: Test new hooks, swap images for video, exclude junk roles.
  • No Conversions: Audit landing page, test a "no-brainer" offer, verify tracking.
  • Junk Leads: Tighten targeting, add qualifying questions, exclude job seekers.
  • Still stuck? See Troubleshooting Playbook.

📈 FAQ

Q: Do I need a company page to run LinkedIn Ads?
A: Yes. All ads must be run from a company page, not a personal profile.

Q: What's the minimum budget for LinkedIn Ads?
A: £30 to £50/day is a good starting point for B2B. For more, see our budgeting guide.

Q: How do I track conversions?
A: Install the LinkedIn Insight Tag and set up conversion actions in Campaign Manager.

Q: Can I edit my campaign after launch?
A: Yes, you can adjust targeting, creative, and budget at any time.


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