LinkedIn Ads Budgeting: How Much Should You Spend? (2025)
Stop guessing your budget. This is your strategist-grade, field-tested guide to LinkedIn Ads budgeting, with frameworks, examples, and pro tips for elite results.
The B2B LinkedIn Ads Budgeting Framework
// TODO: Insert a visual diagram: Goals → Audience → Testing → Scaling
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Set Your Goals
- Define your target metrics and ROI
- Pro Tip: Start with a test budget
- See: LinkedIn Ads Benchmarks
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Size Your Audience
- Calculate reach and frequency
- Pro Tip: Use LinkedIn's audience size tool
- See: LinkedIn Ads Targeting Guide
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Test Your Campaigns
- Start with a minimum viable budget
- Pro Tip: Test multiple ad formats
- See: B2B Ad Creative Testing Matrix
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Scale What Works
- Increase budget on winning campaigns
- Pro Tip: Track pipeline and revenue
- See: How to Optimize LinkedIn Ads
📈 FAQ
Q: What's the minimum budget for LinkedIn Ads?
A: £500–£1,000 is enough to validate your offer and targeting. For ongoing campaigns, £1,000–£5,000/month is typical for B2B.
Q: How do I calculate my LinkedIn Ads budget?
A: Multiply your target number of leads by your target cost per lead (CPL). Example: 20 leads × £150 CPL = £3,000.
Q: What's a good CPL for B2B LinkedIn Ads?
A: £100–£200 per qualified lead is strong. Under £100 is excellent.
Q: Should I start with a small budget?
A: Yes. Run a 2–4 week pilot, then scale what works.
🔗 See More
- LinkedIn Ads Benchmarks 2025
- LinkedIn Ads Targeting: Best Practices & Pro Tips
- B2B Ad Creative Testing Matrix & Templates
- How to Optimize LinkedIn Ads for Lower CPL
- How to Set Up LinkedIn Ads: The Ultimate B2B Launch Playbook
- LinkedIn Ads Metrics Glossary
- The Ultimate B2B Offer Engineering Playbook
- Pricing
- Chat
💥 Ready to Budget Like a Strategist?
B2B Ads Assistant recommends budgets, tracks CPL, and helps you optimize every penny—no guesswork, no wasted spend.