How to Write LinkedIn Ad Copy That Gets Clicks: The Elite B2B Copywriting Playbook (2025)
Most LinkedIn Ads are invisible. This is your strategist-grade, field-tested playbook for writing copy that gets clicks, leads, and pipeline—plus teardown examples, creative testing, and copy-paste templates for B2B.
Creative Testing Matrix (Example)
// TODO: Insert a table: Hook x CTA x Proof, with results (CTR, CPL, conversion rate)
- Hooks: Pain-first, outcome-first, proof/testimonial
- CTAs: Book demo, download, get audit
- Proof: Stat, testimonial, urgency
Teardown: Real B2B Ad Copy (Before/After)
// TODO: Insert a before/after table: Generic copy vs. field-tested copy, with results (CTR, CPL, pipeline)
- Before:
- Headline: "See our platform in action"
- Body: "Learn more about our features."
- CTA: "Learn More"
- Result: 0.2% CTR, £350 CPL, no pipeline
- After:
- Headline: "Still tracking downtime on spreadsheets?"
- Body: "Cut admin time 40%. Trusted by 60+ UK fleets. Book a free demo."
- CTA: "Book Demo"
- Result: 0.9% CTR, £110 CPL, 2 pipeline deals in 30 days
Troubleshooting: If Your Copy Isn't Converting
- Low CTR: Test new hooks, add numbers, and tighten CTA.
- High CPL: Add proof, urgency, and social validation.
- Boss wants "safe" copy: Show the data—safe copy gets ignored. Run an A/B test and let results speak.
- Still stuck? See Troubleshooting Playbook.
Copy-Paste Templates (Elite)
- "Still [pain]? See how [ICP] cut [problem] by [X]%.
- "Cut [problem] by [X]%—see how."
- "For [role]: [pain]."
- "Get the [year] [vertical] ROI Calculator (Free Excel)."
- "Book a free [audit/demo]—see how much you could save."
📈 FAQ
Q: What's the best way to write LinkedIn Ad copy?
A: Lead with pain or outcome, be specific, use numbers, and offer a clear next step. Test 3+ variants per campaign.
Q: Can I use these templates for landing pages or emails?
A: Yes, adapt the copy for any channel—ads, landing pages, emails, or sales decks.
Q: How do I make my copy stand out?
A: Be specific, use real numbers, and call out the pain your ICP actually feels. Humor and boldness win attention.
Q: What if my boss wants "safe" copy?
A: Show them the data: safe copy gets ignored. Run an A/B test and let results speak for themselves.
🔗 See More
- How to Set Up LinkedIn Ads: Step-by-Step Guide for B2B Marketers
- LinkedIn Ads Targeting: Best Practices & Pro Tips for B2B
- Best LinkedIn Ads Formats for B2B Lead Generation
- How to Track LinkedIn Ads Conversions (With Insight Tag)
- LinkedIn Ads Not Working? 7 Quick Fixes for Common Problems
- Pricing
- Chat
💥 Ready to Write Copy That Converts?
B2B Ads Assistant bakes these templates and frameworks into every campaign. Generate, remix, and launch strategist-grade copy in minutes—no guesswork, no wasted budget.