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By •Invalid Date
  • Define Your ICP
    List 10 dream accounts. Build targeting from there.
    Rationale: Precision targeting = less waste, more pipeline.
    Pro Tip: Use job title + function + seniority for laser focus.
  • Choose ONE Irresistible Offer
    Demo, calculator, or audit. No mixed CTAs.
    Rationale: One clear offer outperforms "Learn More" every time.
    Pro Tip: "Get the 2025 ROI Calculator (Free Excel)" crushes generic CTAs.
  • Write a Cold, Bold Hook
    Call out your ICP's pain. E.g., "Stop wasting budget on the wrong leads."
    Rationale: Pain-first messaging grabs attention.
    Pro Tip: Test 2–3 angles per campaign.
  • Build a Focused Landing Page
    No nav, one CTA, zero distractions.
    Rationale: Homepages leak leads. Focused LPs convert.
    Pro Tip: Add proof (logos, testimonials, microcopy: "No sales call. Instant access.")
  • Set a Realistic Daily Budget
    £30–£50/day. Under £30 = no data.
    Rationale: Too low = no signal, too high = wasted spend.
    Pro Tip: Start manual, then scale what works.
  • Install Insight Tag (Before Launch)
    Retargeting = profit. Don't skip this.
    Rationale: No tag, no tracking, no retargeting.
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